The Swifties were right!
Taylor SwiftandStarbuckshave officially joined forces, the coffee chain announced on Friday, in an epic collaboration thathad the internet a buzz with speculationthis week.
Their caffeine collaboration is to celebrate the release of Swift’slatest re-recorded album,Red (Taylor’s Version) andStarbucks' red cup holiday season.
While inside the stores, Swifties might noticeRed (Taylor’s Version), as well as additional Swift hits, playing over the store’s speakers. That’s because Starbucks will be playing her music exclusively in correlation with the event. They even droppeda playlist on Spotify, for those at home to enjoy.
Taylor Swift/Instagram; Starbucks
Since red cup season coincides with the season of giving, Starbucks is making it easy for the star’s fans to send their friends a caffeine pick-me-up withan exclusive Swift-inspired e-Giftcard.
Starbucks
Fans first began wonderingif something was brewing with Starbucks and Swifton Monday, when Starbucks tweeted, “It’s Red Season. ☕️✨🧣❤️” — a statement that Taylor Nation, knowing the singer’s love for agood Easter egg, assumed had something to do with the release of her album.
In follow-up tweets, Starbucks insisted they are simply referencing the return of theirholiday red cups and seasonal beverages. But one fan account, the Swift Society, posted alook at a newsletterthat reportedly went out to baristas ahead of the collaboration.
It appeared to get everything right, per Friday’s announcement, and also noted that drink labels for “Taylor’s Latte” will read “(Tay’s).”
At the time, a representative for Starbucks did not confirm or deny the collaboration in a cheeky statement to PEOPLE. “From Starbucksred cupsto the upcoming release ofRed (Taylor’s Version), its officiallyred season! 🔥❤️,” they said. “We do not have anything more to share.”
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Swift has long made her love for Starbucks known, even drinking from a Starbucks cup in avideo dedicated to all things fallearlier this year.
Red (Taylor’s Version)is the second album she has re-recorded after releasingFearless (Taylor’s Version)in April.
Swift’s decision to re-record her first six albums again came followedScooter Braun’s purchase of Swift’s former record label Big Machine— a move that allowed him to take control of the masters to those albums. (Hesold the masters for $300 millionto Shamrock Holdings in November 2020.)
She then declined to work with the private equity company after they reached out following the purchase since Braun’s Ithaca Holdings would still profit off her old music for “many years.”
Leading up to the release on Friday, Swift has been rewarding her fans with treats.
source: people.com
