Photo: The Outset Instagram
More than 35 celeb-loved beauty brands are coming together in the name of women’s rights.
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Brands involved includeHatch,Keys Soulcare,Phlur,Saie,Josie Maran,Megababe,The Outsetand many more. The celebrities behind these brands, as well as the ones who love them, have also gotten involved in sharing the message and goal behind the initiative, includingAlicia Keys, the creator of Keys Soulcare.
“This campaign is important because collectively we are powerful!! I love how this brings together unique brands and voices across the beauty and wellness industries to bring awareness to the important work SisterSong is doing. Wellness is to truly care for the whole self — body, mind, and spirit — and every individual should have governance over their whole self. Let’s keep uplifting and empowering each other!!” she shared of the initiative.
Scarlett Johansson, chairman and co-founder ofThe Outsetshared avideothrough the brand’s social media touting the good work the collective is doing. “Today the Outset joins more than 35 brands and founders who partnered on the beauty industry’s largest effort to drive awareness around the issue of reproductive rights ahead of the November midterm elections,” she shared. “We believe in conscious consumerism and are proud to participate in this effort that highlights and supports the basic human rights that are at stake.”
Molly Sims also touted the campaign on her Instagram Stories on Oct. 26, commending Crowell for her hard work on pulling this all together. On herLipstick on the Rim podcast Instagram page, Sims showed off a few of the products included in the campaign, writing, “Such a good selection 💄 for such a good cause.”
During this initiative, 100 percent of the proceeds from these brands' sales will go toward SisterSong and their efforts to help women.Learn more about their work hereand shop all your favorite brands' participating products.
source: people.com
