Taylor Swift; Roger Goodell.Photo:Jeff Kravitz/FilmMagic; Ethan Miller/Getty
Jeff Kravitz/FilmMagic; Ethan Miller/Getty
The NFL is happy to haveTaylor Swiftaround!
On Monday, NFL CommissionerRoger Goodellprofessed his appreciation for theMidnightssinger, 34, and her love for football. He said in apress conferencebefore the 2024Super Bowlthat she has had a “wonderful” effect onviewershipsince she begandatingKansas City Chiefs tight endTravis Kelcelast year.
“I think it’s great to have her a part of it,” Goodell, 64, said. “It creates a buzz, it creates another group of young fans — particularly young women — that are interested in seeing, ‘Why is she going to this game? Why is she interested in this game?’”
“Besides Travis, she is a football fan, and I think that’s great for us," he continued.
Goodell also noted that more people are tuning in because of the “great competition” among teams this year. He said 70% of NFL games have “been within one score in the fourth quarter.”
Nonetheless, he said he can’t deny that the “Taylor Swift Effect” has boosted ratings.
“Having the ‘Taylor Swift Effect’ is also positive,” he admitted. “Both Travis and Taylor are wonderful young people and they seem very happy. She knows great entertainment, and that’s why she loves NFL football.”
Patrick Smith/Getty
When asked about rumors that Swift’s involvement at the games are “scripted,” Goodell laughed it off and denied anything was set-up.
“There’s no way that I could have scripted that one,” he said.
Goodell added that he sees where fans’ passion for Swift comes from, having attended two of the pop superstar’sEras Tourshows with his daughters and wife.
“She is a remarkable performer, she knows great entertainment,” he said, adding, “She‘s the best of the best so having her come to NFL games, having her part of that, is nothing but a positive.”
Jamie Squire/Getty
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Goodell isn’t the only one who is happy about Swift’s impact on the NFL since she began dating Kelce, 34. FOX Sports broadcasterErin Andrewsrecentlytold PEOPLEthat theGrammy winneris broadening the audience and encouraging women to become invested in the sport.
source: people.com
