How J.C. Penney Illegally Became the Number One Search Result in Many Google Searches

TheNY Timeshas a great investigative report on how J.C. Penney became the issue one lookup consequence for countless search terms on Google . Dresses , bedding , area carpet , skinny jean , tablecloths and even grommet top curtains and more quarrel popped J.C. Penney up as number one . Not Amazon , not Macy ’s , not any of the other bigger store but J.C. Penney . How did this happen ?

Apparently , J.C. Penney might have been participating in “ black lid ” optimisation and goosing their ranking . According to Doug Pierce , an expert in on-line hunt :

[ Google ] draws a passably dense blood between techniques it considers shoddy and “ whitened hat ” approaches , which are offered by one C of consulting house and are licit ways to increase a site ’s visibleness . Penney ’s results were derived from methods on the untimely side of that argument , says Mr. Pierce . He identify the optimization as the most challenging endeavor to punt Google ’s search results that he has ever seen .

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“ Actually , it ’s the most ambitious try I ’ve ever learn of , ” he said . “ This whole thing just bungle me by . Especially for such a major brand . You ’d think they would have citizenry around them that would know better . ”

J.C. Penney denies these action but it ’s pretty clear that “ someone pay to have thousands of link placed on hundreds of situation scattered around the Web , all of which lead like a shot to JCPenney.com . ” And as most of us bed , more links to your site almost always intend a higher Google range for you .

After the NY Times advise Google , J.C. Penney has drop down from being the first upshot for closely every search to 70th . J.C. Penney has fired its hunt locomotive consulting firm , SearchDex , and has say they will proceed to figure out to “ hold our high natural search position ” . Read the full account at theNY Times . [ NY Times ]

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