Theofficial Google blogsays it all : the Mountain View tech lusus naturae buy Zagat , whose eating house evaluation are used and prise all over the world . Yelp should be disturbed .
Google says Zagat ’s 30 head rating system and will become the fresh cornerstone of Google ’s local - focussed services .
With Zagat , we win a creation - family team that has more experience in consumer establish - surveys , recommendations and reviews than anyone else in the industry . Founded by Tim and Nina Zagat more than 32 years ago , Zagat has established a sure and well - loved brand the world over , run in 13 categories and more than 100 cities . The Zagats have march their ability to innovate and to do so with awful penetration . Their surveys may be one of the other forms of UGC ( user - return content)-gathering restaurant recommendations from acquaintance , cipher and distributing ratings before the cyberspace as we know it today even existed .
Meanwhile , on the Zagat site , the companionship arrogate the new duet plans to “ extend ‘ young way ’ for consumers to ‘ carry their popular opinion ’ and ‘ make informed decisions ’ . ” Sounds to me like Google architectural plan to put the detriment on Yelp , who also unite ratings with exploiter claptrap and passport . But while Yelp ’s number rating are user - determine , Zagat ’s are determined by its own “ surveyor . ” This will also be vast for Google Offers ( which aim to be a Groupon - killer ) , because it ’ll be able to back up its discount rate offering with testimonials and ratings about the food purveyor in interrogative sentence . Nice move , Google . [ Google ]
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