I ’ve been hearing about howmetaverse fashionis the future for a long meter now . I ’m not positive , but I was intrigued when I have an email about Forever 21 ’s first - ever “ metaverse - inspired ” IRL aggregation . I may not be willing to pitchfork over my own money for virtual apparel yet , but literal clothes prompt by virtual worlds online seemed like acool idea .
Launched in December , the F21 Metaverse Collection , as it ’s officially called , consists of three real - life piece of clothing — a hoodie , T - Shirt , and beanie — in disastrous and pinkish with the Good Book “ Forever ” sport prominently in black or white text edition . As the Prada - wearing demon Miranda Priestly would say ( sarcastically ) , that sure as shooting is “ groundbreaking . ” Prices for the substantial - reality point range from $ 14.99 to $ 29.99 and can be purchase in - depot andonline .
In apress sacking , perpetually 21 said that the collection was “ designed with element from the make ’s practical offerings . ” Notably , the “ Forever ” beanie included in the collection is Forever 21 ’s top selling mathematical product from itsonline store , appoint Shop City , on Roblox . In increase , the company has been launch a young limited edition virtual point on Roblox every twenty-four hours of December , which will only be available to buy for 24 hour .
“ Utilizing Roblox as testing priming , Forever 21 has prove that there is appetency for its offerings within and beyond social games , ” the company said in the outlet , point out that Gen Z user establish their avatar ’s expressive style on their IRL style . “ Forever 21 is currently working on ways to connect virtual and forcible point through ‘ phygital ’ experiences . ”
But candidly , this “ phygital ” ( what a gross word , yuck ) solicitation is fairly boring . If you take away the beanie — which is a run - of - the - manufactory , albeit cunning , beanie that stay well within fashion norms — nothing about the collection would indicate that it was pep up by the metaverse . It would just be another batch of branded clothing .
I ’m not precisely certain that Forever 21 is entirely to fault here , though . The company designed the F21 collecting for a client in the strong-arm reality of today . Perhaps , for a metaverse - revolutionise line , it should have pushed boundaries and venture into unexampled district . It ’s not like it does n’t have ideas . The brand ’s accessories on Shop City , include itsheadbands , earrings , andsunglasses , are delicious . It also has gems like its“Space Prom Dress,”which it totally could have used as a colorful starting head for new product .
Furthermore , the virtual items it ’s releasing alongside the collection blow it away in term of creativeness and originality . There ’s a confect - and - cake - themed chapeau , a bejewel spiked face beanie , and an “ Ice Queen ” beanie . I would have been much more mad to see any of these items IRL instead of wearing apparel stamped with “ Forever . ”
I ’m not surprised that this metaverse - inspired assembling reverse out to be just more of everything we ’ve already seen , though . Forever 21 is a fast fashion company , after all . It does n’t commonly set future trends , it stick to them . That seems to be true for the metaverse , as well .
Click through to determine out the F21 Metaverse Collection and some of the virtual , special variation items perpetually 21 will be unloose on Roblox throughout the month of December .
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