Apple has filed a formal resistance to NYC ’s GreeNYC movement over its new logo , read that the urban center ’s loop apple impinge its own hallmark . While Steve ’s pack sound out the eco - logo will “ severely spite the reputation with which [ Apple ] has established for its trade good and services . ” New York ’s response ? “ The metropolis believes that Apple ’s claim have no deservingness and that no consumer is likely to be blur . ”
The NYC logo which , ironically enough , seems to be an apple drawn from an infinite loop , ( ha ! ) has been appearing on bus shelter , intercrossed hack and shopping bags from Whole Foods . The Cupertino crew ’s claim for trademark infringement is , however , hard to test with a logotype , as its key issue is likeliness of confusion or dilution , according to an SF attorney specializing in trademark .
This contravention is the third prison term Apple has been involved in trademark infringement claims — remember its battle with the Beatles ’ Apple Corps , and Cisco Systems about who had the right wing to use the iPhone name ?
The GreeNYC campaign applied for a hallmark on its logo back in May 2007 , whilst Apple ’s confrontation , and NYC ’s counterclaim was filed four months later on , on September 18 . Next step , plainly , is to commission some sovereign surveys , known as center - stay surveys , to see if Apple has a leg to stand on . The final decisiveness will be made by the Trademark Trial and Appeal Board of the patent of invention office . [ wire ]
AppleCupertinoSteve Jobs
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