Angelina Jolie’s latest passion project is clothing collective Atelier Jolie.Photo:Annemarieke Van Drimmelen for WSJ. Magazine
Annemarieke Van Drimmelen for WSJ. Magazine
The movie star, 48, is breaking into the fashion world withAtelier Jolie(a “creative collective for self-expression,” per the brand’sInstagrambio) that was met with confusion when she announced it to those around her.
“You, in fashion? No,” is how Jolie described the general reaction toWSJ. Magazinefor its December-January digital cover story.
Angelina Jolie discussed her creative collective, Atelier Jolie, with WSJ. Magazine for its December-January digital cover story.Annemarieke Van Drimmelen for WSJ. Magazine
“I’ve never been to a fashion show or Met Ball my entire life,” Jolie told the magazine, adding that rather than mirroring trends to T, she loves “individuality and I love freedom.”
For Jolie — who has secured a spot in the red carpet hall of fame withher custom Versace looks alone— Atelier Jolie is more than a side hustle. It’s a passion project.
“I’ll probably lose money, maybe even for a while,” Jolie toldWSJ. Magazineof the venture. “If I can eventually put into practice some things that I think are improvements and I just break even, that’s a huge victory.”
Based out of a historic Manhattan property (it was once the home and studio of Andy Warhol and Jean-Michel Basquiat), Atelier Jolie is focused on quality and sustainability — but is not just a simple sum of its core aims and pillars.
“If it’s easily explained, it’s probably not going to be as fulfilling as it could be,” she said of the brand, adding, “In my life, I’ve never been understood right away.”
The actress does not “know the answers,” she toldWSJ. Magazine,but she is asking lots of questions: “Can we avoid doing real damage—not only to the earth, but the garment workers?”
“Is it possible that I could go somewhere and enjoy making clothes, enjoy wearing clothes and not hurt anybody?” she continued. “And actually maybe treat people well?”
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The movie star andmom of sixalso discussed her personal style with the magazine, revealing that her day-to-day uniform (slacks, sweaters, shift dresses, tote bags and lounge clothes for errands) prioritizes function over fashion — and centers on her identity as a mother.
“I’ve been a mom, and I’ve fully absorbed that into who I am,” she said, adding that one of her daughters — she sharesZahara Marley, 18,Shiloh, 17, andVivienne, 15, with exBrad Pitt— often pokes fun at one of her wardrobe staples.
“My daughter jokes that I wear too many trench coats,” she told the magazine, adding that it is just “a hiding thing.”
Jolie — who also shares sonsMaddox, 22,Pax, 20, andKnox, 15, with Pitt, 59 — also told the magazine that regardless of what she has on, she is more comfortable than ever in her skin.
“It’s like I see my scars and my things, and I feel like I’ve lived,” she said. “And I’m having these big experiences, and I have this map of this complex body that’s changed over time.”
“You and I both know that a woman with a full life is very sexy,” she added.
source: people.com
