Amazon is reportedly looking to expound Whole Foods stores across the land , admit in suburban area , theWall Street Journalreported Sunday . intelligence of the rumored enlargement comes after Amazon acquired the grocer last year .
The Journal said the move would bolster Amazon ’s two - hour delivery offering , Prime Now , and bring Whole Foods stores to areas where there are presently none . Whole Foods is eye spaces that are “ slightly great ” than its distinctive positioning , the Journal said , as the grocer is “ using extra distance in its stores to oblige Amazon delivery and pickup from online orders . ” Per the account :
Amazon offers Prime Now , a two - minute delivery option to members of its Prime subscription servicing in more than 60 cities , and online grocery pickup from Whole Foods stores in as fiddling as 30 minutes from nearly 30 cities . Amazon plans to amplify those services to about all of its roughly 475 Whole Foods store in the U.S. , harmonize to another person familiar with the architectural plan . Amazon also wants to employ benefits for Prime phallus to attract new customer to Whole Foods and draw them back more often .
Amazon did not immediately bring back a petition for comment about the rumored expansion .
Amazon acquired the supermarket society in 2017 for $ 13.4 billion , theNew York Timesreported at the clock time . The move came after Amazon had struggled to see serious growth in the sale of food on its platform . The Times noted that the sales agreement also “ represent[ed ] a major escalation in the company ’s long - running battle with Walmart , the largest market retailer in the United States , which has been struggling to play pinch - up in net shopping . ”
That Amazon would move to expand Whole Foods computer storage as well as Prime Now sounds about rightfield for a caller that is always looking toboost its bottom personal credit line . Amazon strike a$1 trillion valuationin September , becoming the second company to do so after Apple . But roughly two months later , about $ 250 billion was shave off its value amid a technical school stock beating , according toFortunein October .
The Journal ’s report take after news this month that Amazon was breaking up with grocery deliverance service Instacart , resulting in a significant cost on the latter . TechCrunchreported this month that some of Instacart ’s couriers delivered only Whole Foods order , and the party has already pose off at least 60 the great unwashed . The partnership will officially end on Feb. 10 .
[ Wall Street Journal ]
AmazonInstacartWHOLE FOODS
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