originally today , we convey yet another glimpse ofNetflix ’s sassy side . But this is just equality for the track as far as everyone ’s favorite combative streaming company is concerned .
A twosome of eld ago , a switch twitch for Netflix , setting it free to take poke after jab at its fellow internet giants . It ’s rare to see a company talk its mind , and even rarer that you ’ll really harmonize with them , even if so much of it is PR posturing .
With that in nous , here ’s a comprehensive - ish timeline of Netflix ’s biggest takedown :
With Netflix making its way into Modern frontiers , it was force to face the fact that , as lag as ISPs are in the US , things can always get worse . Enter Canada , whose painfully low-spirited broadband cap itschief content officer likenedto a “ human rights violation : ”
The job in Canada is … they have almost third - world admittance to the cyberspace . It ’s almost a human rights infringement what they ’re charging for internet access in Canada .
Amazon Prime Instant Video is unquestionably Netflix ’s biggest cyclosis threat . So when CEO Reed Hastings was asked about the service in a Wall Street Journal audience , he wasmore than happy to throw down the gauntlet :
In the U.S. , our content budget is about three time [ Amazon ’s ] , and we ’ve got about three time more content . And what our customers tell us is they need Netflix to have more content , not to have two - third base less at a lower price . That ’s not that interesting a proposition for them . [ Amazon has its Prime rank serving ] and it ’s really about low - cost shipping , but why is telecasting in there ? It ’s kind of a perplexing sight .
The British Broadcasting Corporation has a strict , five - twelvemonth hold time before it ’ll offer up licensing on kid ’s programming . A postponement time that Netflix think , in no unsealed terms , is total bull . Ted Sarandos , Netflix ’s chief message officer , had this to say
We could pay a lot of money to license that programming , and they could make more computer programming and make the BBC a good public service product … but I do n’t want to sit behind that big blackout window . It is a huge misapprehension — kids ’ brand are very scant - life cycles , and I ’m not willing to ante up anything for those thing five years by and by .
It was an interesting comment , I hypothesise . So I guess Plepler , the CEO of HBO , does n’t mind me sharing his account information . So it’s[email protected]and his watchword is Netflix Bitch .
Amazon got a lot of ( well - deserve ) flak for its ( selling - driven , utlimately fictional ) drone delivery service , Amazon Prime Air . Netflix , still high-pitched from its HBO smackdown , decided to have some fun of its own with Drone2Home , release the following video recording on YouTube :
https://www.youtube.com/watch?v=ucz3JpvDQjk
Earlier this year , Netflix entered into an agreement with Comcastto pay for direct access to the ISP ’s plumbing system . And while Comcast was n’t technically breaching net neutrality by force Netflix to cough up , the move was indicative of problems to add up . So while Netflix agree to the batch , they were not happy about it — and had no problem saying so :
Comcast would love to be the post office and you know , be a national monopoly and collect on everything , but you screw , that ’s not the manner the Internet works .
When you suppose about the size coming together if Comcast is able to corrupt Time Warner Cable they ’ll have right out the bat 40 percent of U.S. Internet homes and then as DSL fades and cable grows , over 50 percent of the U.S. residential approach will be controlled by Comcast . Do you really need 50 percentage controlled by one society ?
Which wreak us all the way to today , when Verizon and AT&T ’s Netflix users were treat to the undermentioned , delightfully nervy alert , which Verizonwas quick to dismiss as a PR stunt :
At the very least , it ’s unquestionably a public relations strategy . One we hope to continue enjoying for years and # sick # burns to fare .
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